Let’s be honest, most products fail, or they deliver a mediocre experience at most.

Building great products is hard, really hard. It’s a serious challenge to go from an idea to a successful full-blown product ready to deliver that fantastic experience.

Great products solve a real customer problem by combining people, processes and technology. Yes, a product is much bigger than technology. To build a great product, teams must understand the value exchange system between customers and the organization. To do so, we must understand the differences between output, outcome and impact.