Course

Masterclass AI - Part 4:
Implementing AI with real impact

Part 4 of 5
AI is here, and it's here to stay. In the last couple of years, AI has woven itself into all our personal and professional lives. Yet big questions remain: Many still wonder how it actually works, what it can really do and whether it's truly ethical to use... Let's discuss all these questions in detail in our 5 (!) part course to tell you everything you need to know about AI.

In this fourth part, we'll explore how to structurally implement AI in your operations—not just by focusing on the technology itself, but also by considering other often-overlooked components!
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Olivier Drybooms
Teacher "Masterclass AI"

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Questions and answers

What will you learn?

AI is all around us—shaping how we work, live, and make decisions. Many of us already use it daily, often without realising it.
But the rapid rise of AI also raises big questions… like "Do we actually know what AI is or how it works? Are we using it to the fullest potential? And what about its ethics?"
That’s why we designed the five-part Masterclass AI for Professionals. Together, the courses take you from the basics to practical application and critical reflection. We start with the foundations, exploring what AI is and how it has evolved. Then we move into a deep dive on how AI systems actually work, followed by generative AI, where you’ll see how today’s most popular tools can be used in practice. Next, you’ll learn how to become an AI ambassador, spotting opportunities, prioritising ideas, and putting them into action. Finally, we close with the ethics of AI, understanding the risks, responsibilities, and impacts that come with this powerful technology.
This fourth part focuses on the structured integration of AI into your operations. While AI offers transformative potential, rushing to adopt tools without a clear strategy often results in fragmented pilots, fragile workflows, and limited impact. This course shifts the focus by anchoring AI in the core pillars of your operations: technology, people, and processes. 

Focus on the “why”

Everyone’s racing to implement AI—but many initiatives fail. And more often than not, it’s not the technology that’s to blame, but the lack of thoughtful integration with existing workflows and the people who run them. That’s why we start by asking why—ensuring AI efforts are grounded in real operational needs, so these common pitfalls can be avoided.

Takeaway files & Q&A

You’ll leave with two practical, ready-to-use templates—the AI Canvas and the AI Action Plan—along with clear prioritisation rules you can apply right away in your own context. We also pressure-test your ideas together in Q&As, so you walk away with confident next steps tailored to your reality.

Identify, prioritise, implement

Learn a repeatable playbook to effectively integrate AI into your operations: identify meaningful opportunities within your existing workflows, prioritise them based on impact, effort, and strategic fit, and implement them with a clear overview and a practical action plan.

Who is this course for?

Managers, team leads, operations and process owners, and aspiring AI ambassadors who want to turn scattered AI experiments into real process improvements—without needing to be a data scientist. 
Meet the instructors
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Olivier Drybooms

Consultant - Trainer - Data & AI Enthusiast
Olivier is a Business Architect and Trainer with experience in Business, Functional & Data Analysis. Passionate about leveraging data to its fullest potential to drive decision-making and problem-solving, Olivier is dedicated to empowering teams to excel in today’s data-rich environment, unlocking their full potential.
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Jan Moons

Professor - CEO - Expert in Business & IT Education
Jan Moons, professor at the University of Antwerp and CEO of The Master Channel, is passionate about equipping students and professionals with the right skills to succeed. Quality is at the core of his work, whether in consultancy, training, or delivering value to clients, bridging the gap between academia and business.

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