Masterclass Data Analytics for Business

Have you heard of analytics before? In fact, analytics, or data science, is a hot and much sought-after skill in businesses today.

Are you excited to know more about what analytics actually stands for, its potential, but also any accompanying challenges and risks?  Well, welcome to our analytics master class!

We kick off your analytics journey with a definition and some examples. We then introduce the analytics process model and its key steps.  We zoom in on various data preprocessing activities.  Data is the key ingredient of any analytical model, so making sure it is optimally prepared for analytics is essential to developing high-performing analytical models.
This is followed by a discussion on various types of analytics: predictive analytics, descriptive analytics and social network analytics illustrated with various examples and small case studies.  We also elaborate on various post-processing activities. Next, we zoom out to the economic perspective and provide strategic recommendations on how to improve the ROI of an analytical model. We conclude this course by discussing the important topics of privacy and security.

Throughout the course, we try to balance both the executive focus and technical depth. Occasionally, we need to provide some more detail of an analytical concept or technique to fully grasp its potential, business value, and limitations.  We have also included some deep dive sections for the more experienced student. Let’s start this fascinating journey together: ready. set. go!

Let’s start this fascinating journey together: ready. set. go!