Domain Problem Solving

Course

Advanced Stakeholder Analysis

Understanding perspectives

Start course for free
If we’re not conducting projects to benefit at least some groups of people, then why are we doing them in the first place?  And if a project benefits one group of people to the detriment of others, shouldn’t we be honest and empathetic about that?
Adrian Reed in front of a purple background

Adrian Reed

teacher ‘Advanced Stakeholder Analysis

  • 2 hours
  • 50 questions
  • Intermediate course

Course description

Projects are an inherently human endeavor, and successfully implementing change involves understanding and engaging with a wide range of stakeholder perspectives. When important stakeholder groups are inadvertently missed or misunderstood, change initiatives become tricky and might even stall entirely. Yet, in complex organizational environments, understanding and analyzing the stakeholder landscape can be difficult. It requires us to navigate organizational politics whilst also understanding different stakeholders might want different outcomes from the change initiative.

This course provides practical tools and techniques to help understand and balance these seemingly disparate stakeholder views. Utilizing these techniques will allow delegates to better understand, connect, and engage with their stakeholders, which will contribute to enabling better project outcomes.

Content

    Introduction

    • nuggetvideo

      Introduction

      01:59

    • nuggetvideo

      Overview

      02:30

    • nuggetvideo

      What is a stakeholder

      13:36

    • nuggetvideo

      Why bother

      05:00

    • nuggetvideo

      Conclusion

      00:14

  1. Identifying and categorising stakeholders

    • nuggetvideo

      Introduction

      07:24

    • nuggetvideo

      Impact / influence

      09:11

    • nuggetvideo

      Stakeholder rainbow

      06:42

    • nuggetvideo

      Stakeholder interest intensity index

      04:30

    • nuggetvideo

      Conclusion

      02:04

    • moduletest

      Test

      2 questions

  2. Power and politics

    • nuggetvideo

      Introduction

      00:43

    • nuggetvideo

      Power

      04:29

    • nuggetvideo

      Politics

      10:02

    • nuggetvideo

      Engagement

      08:06

    • nuggetvideo

      Conclusion

      00:32

    • moduletest

      Test

      2 questions

  3. Stakeholder perspectives

    • nuggetvideo

      Introduction

      07:46

    • nuggetvideo

      PQR

      04:44

    • nuggetvideo

      3Es

      04:10

    • nuggetvideo

      Conclusion

      00:31

    • moduletest

      Test

      2 questions

  4. What do our stakeholders think the problem is?

    • nuggetvideo

      Introduction

      03:06

    • nuggetvideo

      Cognitive map

      06:25

    • nuggetvideo

      Group map

      06:25

    • nuggetvideo

      Conclusion

      00:32

    • moduletest

      Test

      2 questions

  5. Conclusions

    • nuggetvideo

      Conclusions

      13:35

Get started with Advanced Stakeholder Analysis for free

Watch now

Why follow this course?

In my experience, teams focus far too much on the tools, technologies and methodologies. There is less attention paid to the people—the “stakeholders”—that actually benefit from (or feel the pain associated with) whatever change is being implemented. Project teams talk about how stakeholders need to be “educated” and “brought on a journey” but fail to acknowledge that some stakeholders will probably never agree with some changes.  This failure to properly acknowledge the stakeholder landscape's complexity means that change projects inadvertently end up ignoring it.  However, pretending that the complexity doesn’t exist tends to lead to bad outcomes.  Change projects stall, fail, or engage in ‘success theatre’ (where all the boxes are ticked: on time, on scope, but with zero benefits).

Put simply: If we’re not conducting projects to benefit at least some groups of people, then why are we doing them in the first place?  And if a project benefits one group of people to the detriment of others, shouldn’t we be honest and empathetic about that?

About the teacher

Adrian Reed

Adrian Reed in front of a purple backgroundTeacher Logo

Adrian Reed is a true advocate of the analysis profession. In his day job, he acts as Principal Consultant and Director at Blackmetric Business Solutions where he provides business analysis consultancy and training solutions to a range of clients in varying industries.

Read more

Start learning for free, no strings attached