Domain Product Management

Course

Product Management Fundamentals: Build better products

Everything you need to know to discover, design, build and deliver high-quality products.

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  • 4 hours
  • 37 lessons
  • 13 assignments
  • Beginner course

Course description

This course presents product management as it is supposed to be: from product strategy, over (continuous) product discovery to product delivery.

Teams need a process to minimize the risks that they are taking during product development.  The process guides the team to select and use the right tools and techniques to support them in making the correct decisions.

This course shows you how we discover, design, build and deliver high-quality products. Additionally, we present some pointers on how product teams can be set up to achieve success.

After pointing all that out in the introduction, we take a more detailed look at product management and its process. Fully grasping what product management is and how we can define this is essential to understand how you can create value. After finishing this module, you’ll realize how important it is to find a balance between output, outcome and impact.

Once that’s been cleared up, we discuss another essential question in product management: what is a product? Products are ubiquitous, and it seems almost superfluous to discuss this in detail. However, it’s pivotal to understand a product is more than the tangible parts.

Next up: we finally get into how to build better products. Together we take a deep dive into the product management process and review it step by step.

Last question to answer: who does this? Take a closer look at your team composition and learn how to tackle this product management process as a team by involving others.

Content

    Introduction

    • nuggetvideo

      Why you should follow this course!

      02:13

    • nuggetvideo

      The challenge is huge

      08:15

    • assignment

      Reflection moment: your current project or product?

      1 assignment

    • nuggetvideo

      Product management maximizes value exchange

      02:13

    • nuggetvideo

      Amazing products solve problems

      03:11

    • assignment

      What did KLM do?

      1 assignment

    • assignment

      Reflection moment: customer expectations

      1 assignment

    • nuggetvideo

      Course overview

      02:01

  1. What is product management?

    • nuggetvideo

      We are already doing this, right?

      01:53

    • nuggetreference

      Some other team examples

    • nuggetvideo

      A model to understand value exchange

      03:41

    • nuggetreference

      Kellog Foundation - their Logic Model Development Guide

    • nuggetvideo

      Understanding output, outcome & impact

      04:44

    • nuggetvideo

      An example please

      07:14

    • nuggetvideo

      Why it's so hard to understand outcome

      04:41

    • assignment

      Reflection moment: output - outcome - impact

      1 assignment

    • nuggetvideo

      Product management

      05:31

    • assignment

      Reflection moment: mititgate risks

      1 assignment

  2. What is a product?

    • nuggetvideo

      A product definition

      01:50

    • assignment

      Reflection moment: what is a product?

      1 assignment

    • nuggetreference

      The expert's advice

    • nuggetvideo

      Product examples we can learn from

      04:33

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      Other examples

    • nuggetvideo

      Customer x Process x People x Technology

      05:30

    • assignment

      Reflection moment: what is a product?

      1 assignment

    • nuggetvideo

      Products are recursive

      03:19

    • nuggetvideo

      What makes a product great

      06:56

    • assignment

      Reflection moment: what is a great product?

      1 assignment

  3. How to build better products?

    • nuggetvideo

      Learn before commiting

      13:14

    • nuggetvideo

      Some examples

      03:28

    • assignment

      Reflection moment: What bet are you willing to take?

      1 assignment

    • nuggetvideo

      You need strategy & discovery before you scale

      02:24

    • nuggetvideo

      Stages

      00:58

    • nuggetvideo

      Goals

      07:16

    • nuggetvideo

      Interfaces

      02:44

    • nuggetreference

      Why you need strategy

    • nuggetvideo

      Strategy

      21:35

    • assignment

      Reflection moment: what is your product strategy?

      1 assignment

    • nuggetvideo

      Discovery

      16:55

    • assignment

      Reflection moment: what are your assumptions?

      1 assignment

    • nuggetvideo

      Scale

      03:53

    • nuggetreference

      A case study about the process

    • nuggetvideo

      Assess

      02:14

    • assignment

      A case study about assessing the market

      1 assignment

    • nuggetvideo

      Overview

      02:10

    • nuggetvideo

      How to use it

      06:48

    • nuggetvideo

      Execution focus vs discovery focus

      03:56

  4. Who does this?

    • assignment

      Write down your team composition, skills and roles

      1 assignment

    • nuggetvideo

      You need a team to execute

      15:48

    • assignment

      Map the risks to your roles

      1 assignment

    • nuggetvideo

      Involve others

      06:44

    • nuggetvideo

      What's in a name

      06:04

    • nuggetvideo

      Product manager vs product owner

      08:41

  5. This is the end

    • nuggetvideo

      Conclusion

      04:46

    • nuggetattachment

      Downloads

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Why follow this course?

Let’s be honest, most products fail, or they deliver a mediocre experience at most.

Building great products is hard, really hard. It’s a serious challenge to go from an idea to a successful full-blown product ready to deliver that fantastic experience.

Great products solve a real customer problem by combining people, processes and technology. Yes, a product is much bigger than technology. To build a great product, teams must understand the value exchange system between customers and the organization. To do so, we must understand the differences between output, outcome and impact.

About the teachers

Pieter Hens

Freelance Product Manager and Coach

Pieter Hens in front of a green backgroundTeacher Logo

Pieter has been working for over 15 years in a software product development and analysis setting. In 2019 he founded Gokotta, where his mission is to spread the "product-mindset": build/do the right things for the right reasons for the right people.

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Manu De Backer

Professor - Trainer - Expert BA - Process Enthusiast - Smart Process Automation - Academic Director - Product Enthusiast

Manu De BackerTeacher Logo

His focus on business processes is relentless, and as a consultant, he has helped many organizations in optimizing their process-oriented way of working. Driven by a love for great products and customer experiences, he helps organizations thrive in a complex business environment.

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